CUSP is an applied science research institute created by New York University and NYU-Poly with a consortium of world-class universities and the foremost international tech companies to address current and future needs of cities all around the world.
The modular letterforms were inspired by Mondrian’s iconic painting “Broadway Boogie-woogie” which so aptly captured the energy and pace of a city’s intersections — of streets, lives, infrastructures, communities, ideas, transportation, and organizations. It is a true consortium of collaborative spirit.